Thursday, April 26, 2007


Through the years I’ve developed loyalties to certain products. I used to not care. I would buy whatever was on sale, despite the brand. Growing up, we were never a “brand” family. My mom bought whatever. I didn’t care what kind of Raisin Bran I was eating (I’d rather be eating Cocoa Krispies, but that wasn’t an option). Although “light” or “nonfat” were not in our vocabulary. When I was old enough to grocery shop, I would get a talking to if I bought light sour cream or mayonnaise.

I’m getting off the point. My point is there are certain products/brands I am willing to spend the extra money for. Whether it’s for quality or nostalgic reasons.

I suppose a nostalgic loyalty is Arm and Hammer toothpaste. It’s not the cheapest brand out there, but I’ve been loyal to Arm and Hammer for at least five years. It all started many, many years ago when I was at my Grandma and Grandpa’s time-share at Snowbird. My uncle Tony and aunt Kathy were spending the night and so they had all their stuff there. They let me use their toothpaste and it was Arm and Hammer. I loved the taste and the fresh feeling it left in my mouth. I don’t know at what point after that I started buying it for myself, but I’ve used the same toothpaste for as long as I can remember. I’ll mix up the variety a little bit, enamel care, extra whitening, but no more gel for me. I’m paste all the way. Of course, I use whatever free trial sizes my dentist gives me when I travel. I think traveling lends exception to a lot of things though.

Speaking of Arm and Hammer, I have recently subscribed to their laundry detergent as well. I’m not married to it or anything, but I’m happy with it.

Another thing is my macaroni and cheese. This is partly nostalgic, partly quality. I’m not willing to settle for Western Family or Kroger. It’s gotta be Kraft. And I don’t know how you feel about your pasta shapes, but the spirals are my personal favorite. I don’t know why. Maybe it’s because they cook faster or maybe it has to do with the texture. And I don’t like Velveeta shells and cheese either. Is Velveeta part of the Kraft family? Anyway, I don’t like it. I like my regular mac and cheese.

I want to say that I’m an exclusive Tillamook cheese girl, but I’m not. Cracker Barrel cheese is good too (a step above Tillamook in my opinion) but if the price is right, I’ll buy Cache Valley or Kraft. But I stopped buying mild cheddar cheese years ago. I’m all about medium or sharp.

My latest loyalty is to organic milk. I think my friend Clint converted me. It just tastes better. And for some reason, it lasts longer – which, doesn’t make a whole lot of sense to me, but I don’t question it. I don’t have a favorite brand, just as long as it’s organic. It costs twice as much, but somehow that doesn’t bother me.

Anyone have any loyalties you want to recommend?


Thomas said...

It's Thom from JERSEY AGAIN!!!

A Couple of thoughts:

1. Light Mayo and Sour Cream = GROSS
2. Kraft Mac & Cheese (or Cheesy Mac) is great, but if you are going to by "Cheese Singles" you have to go with Kraft on that too. I am actually partial to the Carter Family Secret Recipe for Mac & Cheese but if I have to go with the box Kraft is the way.

OK . . . now for my Brand Loyalties

I go with M&M's over whatever the pretend candies are. I was in NYC yesterday and they have an entire store dedicated to M&M's. It was great.

I like Band-Aid Brand Bandages, Jell-o Brand Gelatin, and Kleenex Brand Tissues. (Okay I don't really care about that, but don't you think it is funny that people use the brand name to describe these products).

Okay FOR REAL!!!

My only true Brand Loyalties are:

US Money

Saule Cogneur said...

I'm with you on the cheese thing.

I'm loyal to Mountain High Yogurt, Kellogg's Corn Flakes, and GM Cheerios.

SB was great. We had the Quattro Fiogilashnbluhbluh. I didn't care for the sausage, but the salami was tremendous. I shall be making a return visit soon.

Ilene said...

Tillamook cheese all the way! Oh, my. I just realized that our moving away from Oregon will increase our cheese bill. There is no way I can substitute out Tillamook medium cheddar cheese. Dan won't allow it. We don't care what brand we use for other types of cheese, though.

I can't buy no-name brand canned vegetables. They aren't as good as Green Giant or Del Monte. However, I am good with no-name canned fruit.

If I am buying Oreos, it has to be Oreos. Not the store brand.

My mom was the same as yours- no name brand loyalty really. I only remember Crest as the single name brand item we ALWAYS had growing up. Ironically, I have no loyalty to toothpastes.

Thomas from Jersey, who are you?

joN. said...

what's the difference between gel and paste? i've always wondered.

go kroger!

abel said...

Chips. Has to be Lays -- not the store brand.